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Complete Guide of AARRR Framework for Product Managers
So, if you are moving into the Product Management field or You just started your career in Product Management, You might have heard about this abbreviation from different people or in different online product management courses.
In fact, it's so popular that every online course won't miss out on discussing this metrics framework!
So without any delay let's deep dive into AARRR metrics framework.
What does AARRR stands for?
Acquisition (or awareness) — How are people discovering our product or company?
Activation — Are these people taking the actions we want them to?
Retention — Are our activated users continuing to engage with the product?
Referral — Do users like the product enough to tell others about it?
Revenue- Are our personas willing to pay for this product?
What is AARRR metrics framework all about?
The AARRR refers to a set of user behaviors that businesses can track within the customer lifecycle to improve product marketing and streamline product management.
Why is this framework for pirate metrics?
Its called so because, when said aloud, the…
