Example 2: Case Study for PM interview

Case Study Name: Optimizing a B2B Software Platform for Increased User Adoption and Revenue Growth

Product Management Case Study B2B (Image credit: zeda.io)

Background:

You are a Product Manager at XYZ Corp, a company that provides a B2B software platform used by enterprise clients for project management and collaboration. The platform has been in the market for a couple of years, but user adoption and revenue growth have…