Face off Series: Product Management vs Brand Management

In this story,I am going to walk through two different Management roles namely Product Management and Brand Management. I have been writing a lot about product management lately and recently I stumbled upon the role of brand management.

Product Manager vs Brand Manager (Image Credit: Profiecientz)

So in this article, I would elaborate more on brand management a bit more, alongside Product Management. (I have written a lot of other stories related to product Management.. but still, I would give a just of being a PM here.)

What’s Product Management

The data product manager (DPM) may be skilled in machine learning, data science, or data programming languages and so their role may largely leverage those skills as part of product development. DPM is primarily responsible for finding ways to use data throughout the product lifecycle.

I recently wrote full dedicated story here stating all the points you need to keep in mind while thinking or applying for Product Manager.

Now let's go to the spicy/ new part.. whats Brand Management?

What’s Brand Management?

Brand management is all about creating a mental space for the product whereas product management is concerned with features and specifications as well.