What are User Personas in Product Management? — Mini Guide
In this story, I would be talking about User Personas that Product Managers develop to understand the product needs and tailor/ develop the product accordingly so that it satisfies the actual customer need.
What is a User Persona?
User personas are fictional representations of your users that help your teams understand who they’re building for.
A good user persona is realistic, easy to visualize, and tied into your day-to-day decisions and processes.
Why create User Personas?
There are multiple reasons why creating user personas would be helpful.
- Creating personas will help you understand your users’ needs, experiences, behaviors, and goals.
- Creating personas can help you recognize that different people have different needs and expectations, and it can also help you identify with the user you’re designing for.
- Personas make the design task at hand less complex.
Which softwares can you use to create User Personas?
There are many tools out there which you can use to create personas. Even normal MS Word would work as you have to just understand your user base and not be so much artistic to create personas. ButWhy keeping this post plain boring? LOL So here are the few software which you can use to create user personas!
- Delve AI
- upcloseandpersona
- smaply
- UXPressia
- Socialbakers
- Flowmapp
