What is gap-centered design | Product Management

Hello, newbie product manager! Welcome to the exciting world of product management. Gap-centered design is a crucial concept that can greatly influence the success of your products. Let me break it down for you:

Gap-centered design is an approach that revolves around identifying and addressing the “gaps” or pain points in the market or user experience. These gaps represent the difference between what the users need or desire and what is currently being offered by existing products or services.

Designing a Product (Image Credit : Bellese)

To apply gap-centered design effectively, here are the key steps you should follow:

1. Understand the Market and Users: Start by gaining a deep understanding of the market you’re operating in and the needs of your target users. Conduct thorough research, engage with users, and collect feedback to grasp the challenges they face and the solutions they are seeking.
2. Identify the Gaps: Once you have a comprehensive understanding of your users and the market, pinpoint the gaps that exist between what is currently available and what users truly desire. These gaps can be functional, emotional, or even related to usability.
3. Prioritize the Gaps: Not all gaps are created equal, and your resources are limited. Prioritize the gaps based on their impact on the user experience and their…