Who is Product Marketing Manager & is this role for you?

I have been writing on Product Management and Product Managers a lot lately. In this story, I am going to discuss slightly different but very similar role; which is Product Marketing Manager.

A product marketing manager (PMM) is a business professional who is responsible for the promotion and marketing of a product or product line. PMMs work closely with cross-functional teams, including sales, product development, and market research, to develop and implement marketing strategies that support the growth and success of a product.